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MALE SPECTRUM LAUNCH JOINT PROMOTION FEATURING FLESHJACK
By: Paul Goldberg, Staff Writer - 11-10-08 - 8:30 a.m. PDT
In a cross-promotion that unites an emerging brand with an established one, Male Spectrum announced today that its latest production for the website HisFirstGaySex.com prominently features the popular Fleshjack (www.fleshjack.com) male sex toy.
“We saw an opportunity to promote the Fleshjack within the context of our most popular gay content line, and to do so in a way that was far more integrated than simply having one of the models use the device on-screen for a few minutes,” said Kim Kysar, Brand and Product Manager for Male Spectrum and its sister brand, Pink Visual. “We wove the appearance of the Fleshjack into the plot of the episode, and effectively made it one of the ‘stars’ of the scene.”
The episode spotlighting the Fleshjack is currently a featured scene on HisFirstGaySex.com (www.hisfirstgaysex.com), a website promoted through the TopBucks (www.topbucks.com) webmaster program.
Kysar said the scene will also be distributed on DVD by Male Spectrum, which is slated to release its first title in December, and on MaleSpectrumPass.com, a site the company launched in September that offers access to the company’s entire collection of exclusive gay content.
Kysar said the new Fleshjack-focused webisode is part of an ongoing effort by Pink Visual to provide other companies “product placement” opportunities, and expose their products and brands to Pink Visual’s growing legion of fans. Pink Visual recently featured mp3-driven sex toy products from OhMiBod (www.ohmibod.com) in webisodes for its mobile site, iPinkVisual.com (www.ipinkvisual.com) – scenes that will also be distributed on future Pink Visual DVD releases.
“We’re actively seeking new and different cross-promotions along these lines and exploring ways to make the most of Pink Visual’s growing brand recognition,” Kysar said, adding that Pink Visual is currently negotiating with several bands and record labels to feature their music in Pink Visual productions.
For more information on cross-promotional and product placement opportunities offered by Pink Visual, contact Andrew@pinkvisual.com or call 1-800-360-PINK (1-800-360-7465).
