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LUCAS ENTERTAINMENT AND MALEFLIXXX TEAM FOR A UNIQUE VOD STRATEGY
By: Jeff Livingston, Staff Writer 07-10-08 12:00 a.m. PDT
Maleflixxx (www.maleflixxx.tv), along with Lucas Entertainment, announces a new twist in their unique VOD release strategy for this summer’s blockbuster hit, “Michael Lucas’ Gigolo [2007].”The multi-tiered strategy started with the release of “Michael Lucas’ Gigolo” [2007] on the Lucas Vault on June 8th, so that Lucas Entertainment fans could enjoy the world premiere.
Following this very successful launch, the movie was released across the Sureflix Digital Distribution Network on July 5th.
In an effort to give “Michael Lucas’ Gigolo” [2007] even more exposure, the Maleflixxx team now announces that this film is being released in an episodic format, premiering a new scene every week.
This chart-topping hit will culminate August 16, 2008 with a climactic bonus sex scene created exclusively
for Maleflixxx and Lucas Entertainment Group..
Michael Lucas, President of Lucas Entertainment, explains, “We are extremely excited to be working with Maleflixxx to release this extraordinary movie.” Lucas went on to say, “The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."
“Michael Lucas’ Gigolo” features an all-star cast including Michael Lucas, Ben Andrews, Jason Ridge and others. The film explores the dark, underground world of a New York City gigolo and includes great acting and stellar writing, not to mention some of the hottest man-on-man sex ever filmed. To experience the latest scene from this blockbuster hit, please visit Maleflixxx.tv.
Eric Johnson, President of Sureflix Digital Distribution, recently stated, “We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as 'Michael Lucas’ Gigolo [2007].
Johnson went on to explain, “By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve.”
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For information, e-mail Edmund Davenport at Lucas Entertainment, or call (212) 924-5892, Ext. 11. To learn more about the Maleflixxx affiliate program, please visit Sureflix.com or e-mail Ewan French at Maleflixxx/Sureflix Digital Distribution.
