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ALL BOYS DISTRIBUTION SET TO EXPAND TO RETAIL MERCHANTS DIRECT
By: George Kirkpatrick, Staff Writer - 11-21-08 - 1:00 a.m. PDT
All Boys Distribution announced yesterday that they will begin marketing directly to retail stores currently NOT getting their films from a distributor to buy directly from them. With mega hits from their flag ship labels such as OTB Releasing, RentBoy Films/Load XXX and Boykkake Films, by going direct, they can only continue to dominate the Gay Adult Film Industry Marketplace.
"Since our inception, I've directed retailers to distributors for our stuff. Rob Ragan, President of All Boys told JRL. I recently attended a conference with a retail buying group and found that several retailers are unaware of the production lines we carry." This decision was made with allot of thought, after the last Expo-Mark I discovered that allot of companies were unaware of us, and with me spending several thousand dollars in advertising each month, and selling all the distributors, I just took it for granted that the store were getting our films.. Well. apparently that is not entirely accurate.
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I want to go on record though and say that if a retailer is getting our stuff through distribution, they will be directed to continue doing so,. I'm NOT doing this to cut out our distributors...there have just been allot of changes, and some of the distributors that had been getting our films have been cut off for reasons I'd rather not divulge, and I've found out along my test market that there are stores that flat refuse to buy from some of the distributors that are carrying our films, so what can I do?? Ragan went on to say.
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According to Craig Rivas, Vice president of operations, All Boys will also be expanding their distribution with new products going into the new year, that may not necessarily be something a distributor would want to carry.
A couple of my studios are now printing special books of high gloss, professional model shoot with some of their more popular models.
We feel that this is a more direct to retail product as there just isn't a wide enough range product that would make sense to only put through the distributors.
We want to insure that our client base is given every opportunity to have the lines we stock in every store in the country...which if I'm not mistaken is the goal of every studio that films movies.
I firmly believe that our policy of only allowing distributors to buy from us has limited our distribution into the retail market, thus limiting the very reason we're in business. Rivas concluded.
Ragan also said that he plans on adding a few studios to his roster in the new year. " We actually stopped signing new studios for a while, as we were growing to fast if there's such a thing. I've now moved into a new office for the administrative portion of the company, and this will allow for us to bring in a full sales staff, which we've already been able to begin.
The first studio will be Skater Boy[2007], which won every award it was nominated for at last years EGPA in Europe, as well some other top tier studios out of Europe. We're also actively seeking exclusive contracts for Europe as All Boys Europe is now up and running. We feel that 09 is going to be a huge year for the corporation as a whole in Europe, and that will allow for more high end lines through the US facility as well.
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We're going to have a great 09', just as we did in 08, and I couldn't be happier with the way things have unfolded thus far! We'll begin releasing information as it becomes prudent to do so, but look for ABD to really juice it up over the next couple of years!! Ragan concluded.
With All Boys Distribution holding down No. 8 and No. 9 positions on the JRL Weekly Top 100 with Alfredo "Please Cum Again!" (OTB Releasing) and All You Can Eat [2008] (Street Boys/XY Studios), plus Alfredo "Please Cum Again!"[2008] is also holding down the No.1 spot in America on the JRL Weekly Top 50 Latin Chart.
As I was saying, with hits such as these, All Boys Distribution will have an easy transition tapping directly into the retail marketplace nationwide.
All Boys Distribution (www.allboysdistribution.com) will continue to supply wholesale distributors across the country and will continue to expand in the V.O.D. arena so expect to see big things from All Boys DIstribution in 2009. For information and price lists on all All Boys exclusive lines, contact them directly at sales@allboysdistribution.com. or you may call them at 1-877-5-ALLBOY.
