PJUR Displays Attract Visitors At the 2011 EroFame Tradeshow
By: Laudi Jaterka, Staff Writer
Laudi@JRLChartsOnline.com
WASSERBILLIG, LUXEMBOURG – With 100 m² of exhibition space, the pjur group stand in fair hall 35 was big enough for the company’s entire product range, including all six product categories.
The visitors easily found the products for their individual target audience, and the pjur team supplied them with helpful information on lubricants, massage oils, stimulation products, special scene products, hygiene products and condoms.
The focus was on the new sales displays and the new products WOMAN Toy Lube and Toy Clean, as well as on the new sizes of 250ml of the top-sellers pjur analyse me! and Back Door glide.
PJUR also presented a market novelty with their display family: displays in 5 different sizes for every PoS sales space, with 5 individual motifs for every pjur product group and every store concept.
The different formats such as wall display, stand-alone display, or counter display made for very flexible advertising and ensure that pjur products can be presented in an attractive way in any store. The displays combine modern, emotional design and the pjur corporate colors with appealing images on the front and the back.
The result: a real eye catcher. In addition, the displays offer product info in several languages as well as further information via innovative QR codes, and on top of that, also a high-quality acryl box as an info and test station. The trade responded very positively towards the well-thought out concept, which resulted in many orders right at the fair stand.
The new WOMAN Toy Lube is a real innovation for the industry and a dream for every toy fan as it is absolutely non-dripping. Also, it can be dispensed in exactly the amount the user wants, and its supreme lubricating properties do their part in making Woman Toy Lube the product for sex toy aficionados. The quality of the product was demonstrated on an 4m high banner at the pjur stand showing an amount of the Toy Lube on the nose of a model and the Lube stucked where applied – great proof of the exceptional properties of the product.
In addition to the Toy Lube, the new WOMAN Toy Clean, a product for the hygienic and soft cleaning of sex toys, was also presented at the pjur stand. Both products make the perfect “dynamic duo” for all sex toy fans – and fore everybody who wants to become one.
Once again, there was also something to be won at the pjur stand this year. The prizes: two iPads. The raffle was a real highlight, and many eroFame visitors – but also a lot of the exhibitors – gathered at the pjur stand. An iPad2 WiFi +3G, 32 GB went home with A. Vestergaard from the Orion team, and the second tablet computer now belongs to L. Dedhar of Rocks-Off Ltd., England. Congratulations to the happy winners.
As always, the entire pjur group sales team from the head offices in Luxembourg had come to eroFame to answer any questions the visitors might have. In addition, the representative of the American pjur subsidiary, Richie Harris, had travelled across the Atlantic just for this trade fai
r.The distributors A. Khvostov from Erotic Fantasy, Russia and M. Basset from Calvista, Australia were also at the stand in Hanover. With a total of 15 pjur contact persons, every visitor of eroFame had someone to turn to with their questions.
“A successful trade fair for pjur. All members of our sales team had made appointments with our existing clients beforehand, and they were busy from the first to the last minute of the trade fair. There were many fruitful conversations about new possibilities for collaboration, suggestions, and invaluable feedback for our concepts, and of course there were also new clients.” said Alexander Giebel, CEO and founder of pjur group.
Giebel continued…”We took many orders for our trade fair offers and our new products. In addition, everybody felt the new location was great, so EroFame once again proved it is a great b2b event with international character. We are already looking forward to EroFame 2012,” said Alexander Giebel.
The icing on the cake for pjur group was winning the award for “Best Global Branding 2011!” Retailers and Consumers can get more information on pjur group products by visiting PJUR.com.
